Sometimes I’m curious to a fault. I’ve always been of the opinion and mindset that Twitter account with a few interested followers was more important than a Twitter account with many ambivalent followers. However, this theory is wholly unsubstantiated and based on no factual evidence. So, being the curious little analyst that I am, I have decided to test the theory. So let’s have a little qualitative fun here be sure to recognize the lack of statistical significance and sample size. I currently have my main Twitter account with which I only follow people who I know or specifically interact with, and another account, on which I will actively add as many users as I possibly can, in the hopes of building a very large list of followers, multiple times larger than my main account.
I created the second account a couple of months ago and already have four times the followers, with less than 1/10th of the @replies and 1/5th the updates. Though I will (and still do) plan on interacting with the @techshots Twitter account, one of its initial purposes was to create a test. Will my 250 friends be more apt to click (and retweet) my messages than 1,000 relative strangers only following me in return for an initial follow? I have no doubt that the @jaremy account will have a greater percentage of clicks, but how about a greater overall number? What if I double the other account? Will that number change if I make those tweets during the day or at night? Will they change on different days? And so The Twitter Follower Experiment begins. For the record, I will not use my other account to link to this post (though they could conceivably go through another link to get here).
Here is a list of theories that I plan on testing:
– Will a small list of friends drive more traffic than a large list of followers?
– Will that smaller list generate a higher percentage of clicks?
– Will it cause greater interaction (retweets)?
– What are the changes when it comes to the time of tweet?
My theory: It will generate a higher percentage, but the overall number will eventually scale to the list of more followers. The smaller list will create more retweets and interaction due to the friendly nature of other users and filtering programs like TweetDeck. The results might vary later on in the night as a result that most of my acquaintances are on Twitter earlier on in the day. The same might be true during 9-5 work hours. Though I’m not 100% sure of this.
What do you think will happen?
This is a small experiment (I should compare 2,500 with 10,000 along with other variations to truly test with any significance), but I’m interested to see the results. Please retweet this and I will log my progress over the next couple of weeks and return with my results. Also, if you found this post through a tweet of mine, please mention it below.
Part 2 of the experiment is now complete. Check it out here: Twitter Experiment
These are the first five words that should come out of your mouth anytime you hear someone say I want to get into social media or so, tell me again how I can get into this Twitter thing? You need a plan if you’re an individual, but especially if you’re a brand. At this point, you can’t just walk into space and guess until you get it right. Trial and error wastes a great deal of effort, and more importantly time. It’s a much better idea to take a few hours now to develop a social media plan than to spend 100 hours going down the wrong path without even knowing it. Now is the best time to figure out if Facebook is the platform for you or if Twitter will generate enough ROI for you to spend hours tweeting.
So, in that light, here’s a little cheat sheet to help you figure out which network is best for you, and why. I will break down four of the main social platforms: Twitter, Facebook, Blogging and LinkedIn. Each of these requires a great deal of time and effort if you want to be successful, and even experienced marketers can’t do everything. But before you pick your platform of choice, you need to: